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The Work


so it’s not always a problem you’re talking about maybe it’s an op opportunity maybe there’s a market opportunity you want to go out and capture it’s not a problem that we’re not doing it but maybe we’d be better.

off if we did so it becomes opportunity solution which are the steps to achieve it and then the benefit another structure which works equally equally well is the what so what now what structure you start by talking about.

what it is then you talk about why it’s important and then what the next steps are this is a wonderful formula for answering questions.

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